What browser do you use when searching, or surfing the web?
Did you know that there really are differences in how each browser determines what you actually see? If you have a small business or are planning to have a business that you want to promote online this article may just be for you.
While the browser wars are far from over, there remain only a few significant players in today’s business world. Everyone knows that Internet Explorer, now Edge comes with Windows, and the running joke is that it’s “a tool used to download Google Chrome.”
Speaking of Google’s powerhouse browser, the Mountain View web client has a chokehold on the browser market, owning nearly sixty percent of the market.
Still, there are other alternative browsers which provide unique and innovative options for small business marketing.
Firefox, for instance, includes add-on tools that can help a small business keep up with larger and faster-growing markets in today’s online industry. Add-ons are little programs that work with the browser to extend its normal functionality.
Below are just a few of the best Firefox extensions for small business marketing.
This social media sharing aggregator allows businesses to integrate all platforms into one unified application. If you have a message you want to get out, but don’t want to take the time to post it to each platform, Shareaholic provides the answer. You can share content on Twitter, Facebook, Instagram, and StumbleUpon all with the single click of a button. Get the extension here.
SeoQuake SEO extension
In the world of online and internet marketing, everyone knows how crucial SEO can be. SEO Quake is an essential Firefox extension which allows users to set a variety of SEO parameters which can track data and provide valuable information on how a website is performing. Through its simple, yet intuitive interface, SEO Quake can offer a detailed report relating to each SEO parameter. Get SeoQuake here.
As a small business, no one needs to remind you of the importance of the Twitter hashtag. This powerful feature can drive traffic to your site when used appropriately, so it is essential to keep a weathered eye on growing trends or tags. RiteTag provides the opportunity to see how well a hashtag will perform before being used with your tweets. It can also suggest alternative tags, or point out when a hashtag is overused. Use this tool to create the best tags when marketing your business, creating campaigns for social media, or reaching out to others within your industry. Get RiteTag here.
SimilarWeb is a fantastic Firefox extension to use to measure your performance against the competition. This plugin goes a long way toward showing your company’s strong points along with areas for improvement. You can view your global, national, or local rank, receive traffic overviews, determine where your traffic is coming from, and which sites are referring yours most often. SimilarWeb is a handy extension for small business marketing. Get SimilarWeb for Firefox here.
This Firefox extension provides many features that are beneficial to small business marketing. Users can create customized, shortened links, view analytics, and share the link easily on social media. Additionally, Bitly has a component which allows for bundling similar links, which can make shortened links easier to find and manage. It will also notify you when the link you created reaches a specified number of views. Get the Bit.ly extension for Firefox here.
Remember, just because a browser doesn’t command the same market share as some of its competitors do, does not mean that it doesn’t offer key features, extensions, or plugins that can create marketing and social media benefits.
Install and play around with some of the more interesting extensions I listed and you’ll be sure to find the extensions that work best for your company. Check out my done-for-you system for other useful advertising tips.
Also, if you have other favorite extensions that have helped you with your online business, or think I should write about or check out, let me know in the comments below.