You have done the research, created your list of keywords that you have now dispersed into your article. Now, you wait… wondering when Google or any other search engine will actually rank your article higher and ultimately drive traffic to your site.
But you have not noticed any changes. Extreme frustration sets in. You regroup and repeat. The unfortunate thing is you repeat the same process that did not work for you in the first place. So why are you now hoping you this will work. Do you feel lucky that something will change?
Can you make your keywords work better for you?
Ranking analytics have changed. SEO is now not just based on quantity like it used to. Keywords are now being assessed a value thus being ranked according to their quality.
So what can you do?
Social Media is just that: being social, engaging so start now. You already have a following, no matter how small, engage with them. Build their trust by allowing them to get to know you better. It all speaks towards credibility.
It is said time and time again: get your audience to KNOW – LIKE- and TRUST you.
That is the ticket to building a lasting effective online presence and subsequently a business that will also grow.
How do you engage? Be creative and unique with your blogs while providing information that is useful for others. Provide links to other blog sites or websites that will help them on their particular mission. Create a community of sharing within your industry, with other experts and allowing others to become a part of this.
As your image grows alongside the other experts so will your credibility and business. Your community now becomes bigger than just yourself, and the search engines will recognize this.
Along with your blog, garner as many testimonials as you can. Post them on your site. Be visible. Be transparent.
Keep current with your chosen field. Know what is trending, who is trending and where the action is. Become knowledgeable and subsequently be knowledgeable. Become the EXPERT.
Remember: people like to have fun, so do not be afraid to think outside the box. The social media crowd is keen on participating in promotions or contests. What can you offer them?
The word FREE works wonders for those surfing and will draw in the numbers that once again the search engines love to see. Keep your online community engaged with you, just like you engaged your community with your peers. Create that ever-present online buzz.
While all this is happening, remember your goal, ultimately you are trying to get SEO ( or search engines) to increase your rank…. Move you up the proverbial ladder so to speak. This is where link building comes into play. Quality has become the keyword.
One of the reasons to connect with other experts in your industry was simply to do just that. Linking yourself with other trusted sites, other trusted industry experts will increase your rankings on most search engines. Why is that important?
The higher you go, the more likely you will be found. You cannot build your business if you cannot be found so ranking is important in the overall scheme of things.
Did you know that links are Google’s #1 ranking factor, or that they define the entire internet? Actually, you probably did, you just did not realize it as you participate in the process every time you search for something, every time you click on someone’s website or comment on someone’s post.
All your likes on all the social media platforms you visit have a role in ranking someone else’s website.
So by linking yourself with someone else you can ride on their coat tails. At least for a little while.
Your goal should be to build your credibility by using their credibility but do not use it carelessly. Be genuine. Learn to become that expert.
Acknowledge what your competitors do. See what they are doing and use the same tools that they do. You do not have to reinvent the wheel as they say.
If something is working for a fellow competitor, learn it and implement it and perhaps even get better at whatever it is that they do to rank even higher.
As you are writing your blogs, creating your videos, posting your photos remember the backlinks. Point those people engaging with your posts back to you, and engage with them even further. Create opportunities for additional promotions, upsells even.
Remember this all started with you understanding what keywords are and how to use them effectively. Now you are simply creating quality over quantity and the search engines will love you for that. You need both.
Create useful content. Be honest and forthcoming. Be transparent. Ask the right questions. Associate with the right experts or team. Be available, be credible. Do not be afraid to keep learning. Become an expert. Be as dynamic as the internet. Social media is dynamic.