Even with Facebook’s major faux pas, social media is still as popular as ever. For businesses, it still possesses a wealth of possibilities.
So how can you benefit as a business owner? How do you navigate the multiple social media platforms, maintain your business integrity and create that bridge between your followers and your business?
So often marketers fail because they are unaware or unable to put the pieces together. Don’t be that marketer. Start by creating an interconnection between all your social media sites and bring them all back to your main site. The pieces need to connect. Stop trying to be “all” rather continue to be pertinent to what you want to convey.
What are your messages and how do they connect with you?
Remember you have to provide them with the answers they seek. Not just once, not just twice but always. All your message you post, all the content that you create must not only be congruent with what they seek but meet their needs.
As you post be sure to link back to your site. Create offers or other reasons why they should return to your site on a regular basis. Your followers or visitors, want to know when they go to your site that they will not only find what they are looking for but also see constant updates and or specials you may have added. Don’t let your site stagnate, be it a blog, an e-commerce site a coaching site or whatever your business you have chosen. Be fresh and know your audience. Know their pains and know how you can resolve their pains.
Social Media means Sharing
Using the uniqueness of social media you can create a post then share it instantly be it on Facebook, Twitter, Instagram or some other platform. It truly is remarkable what a simple share button can do, so do not forget it, encourage your followers to do the same. Send alerts to inform your followers of any new relevant posts you have created and be prepared to work with the increased traffic you receive.
What about your website?
Use sites like Twitter or Instagram to send out your updates quickly. These sites are terrific for not only sending out your updates but encouraging feedback. And, what a terrific way for finding out not only if you are still relating to your audience but also learning if your changes are for the better or not. Your website is ultimately your “bread and butter” and to continue to be successful you need to know that it is reaching your target audience. Keep your “tease” posts fresh and intriguing. At least one absolute critical piece per month will keep the interest flowing.
By using sites like Twitter you can build excitement for this type of content before it gets posted. Remember to continue to drive traffic to it after posting by mentioning how popular it is or how busy the discussion threads are to keep the momentum going.
Once you have become proficient with your current platforms don’t be afraid to explore others. As I mentioned with some of the fears Facebook has created be willing to explore. Have your tried Tumblr. Tumblr has become increasingly popular, and may just have that untapped audience you are looking for. While it does cater to a younger demographic, remember so did Twitter and Instagram at one time. Check out the ease of backlinks Tumblr has, creating an even larger reach.
So in a nutshell, Your key to social media success involves the integration of all your platforms leading to your website.
You’ll get the most out of social media by creating a website which all leads back to your main site and the offers that can be found there. Be sure you are constantly updating your main site. Be creative, but be informative. Know your audience and provide them with what they need.