Attention all Shopify site owners: Are you looking for a way to promote or increase sales for your business?
Have you tried Pinterest? I’ve talked about Pinterest before, but I want to talk about using Pinterest and Shopify to increase your results!
It is important to remember you have access to a significantly more targeted audience than almost any other social media platform. Pinterest users have also been shown to spend more per order than on any other social media network including Facebook and Twitter.
With over 2 million pins on average per day and 200 million viewers as an e-commerce platform, it is shadowed by none. Which makes the partnership with Shopify so amazing. People navigate to Pinterest to get inspirations on home decor, recipes, dog care, photography and so much more. How can your store not benefit?!
It is easy, and a very very effective with both sites creating the necessary tutorials and support that you require to benefit from the usage of Buyable Pins.
Here are some guidelines for you:
Number one – Be sure you have a Pinterest business account and your store will need to be subscribed to at least Shopify’s basic plan.
Secondly – be able to use the online store sales channel.
With that in mind, your Shopify online store will need to meet all of Pinterest’s guidelines which you can find on Pinterest’s site but here is a short list:
Your Shopify online store needs to:
- ship products to the US (add the U.S. as a shipping destination)
- sell in USD (change your store’s currency)
- be on an active Shopify Basic plan or higher (not a trial)
- use Shopify Payments or one of Stripe, FirstData Payeezy (not First Data US), Authorize.Net, or CyberSource (you can switch your payment provider in the payment settings)
- sell at least one product that meets Pinterest Advertising Rules
- have a refund policy.
You may have to also update your online store settings so that your Pinterest account can connect with Shopify. To do this:
- your online store password needs to be disabled (disable your online store password)
- your store’s checkout form doesn’t require entries for the “Company name” and “Address line 2” fields (make these fields optional in your checkout settings)
And the Website field in your Pinterest business account matches the Primary domain listed on your Domains page, and that you’ve checked Redirect all traffic to this domain in your Shopify admin.
Now while this may seem daunting to you, both Pinterest and Shopify have made the process relatively painless and their support centers will be able to answer pretty well any of your concerns.
Used correctly the pairing of Pinterest and Shopify has opened up your market to an audience that you could not have imagined in the beginning. The advent of the Buyable Pin linking one of the best Social Media sites Pinterest to one of the best e-commerce website builders Shopify the created a win-win situation for both the consumer and the business owner.
Pinning your Product:
Now, once you have gotten passed the daunting part of creating and linking your two accounts it is now time to create pins for your products. This can be done by using the URL for the product page.
After you have activated the Pinterest sales channel, any Pin that links to an approved product from your online store will appear as a Buyable Pin, even if the Pin was created by another Pinterest user.
Know that just because you now have a Pinterest sales channel on your store, this does not Pin your products on Pinterest automatically.
Nor does it collect them on Pinterest Boards. If you have activated the Pinterest sales channel, then your pinned products that meet the requirements in Pinterest’s advertising rules will automatically appear as Buyable Pins but you will still need to create a pin on Pinterest.
One way is if your online store’s theme includes a Pin button, then you can create a pin for a product by clicking that button on the product page. Or, you can create customized pins… whatever suits you and your customers.
Remember you can learn more about buyable pins at the Pinterest Help Center.
So, if you are into e-commerce and Shopify is your store’s platform, then you owe it to your business to learn all you can about the Buyable Pin on Pinterest. You also owe it to yourself to start using Pinterest as a main source for your advertising. It will require commitment but you will be well rewarded for your efforts.