Statistics say as of December 2017 there were over 800 million monthly users on INSTAGRAM
Do you see the potential ?!
Here are several ways you can use Instagram successfully:
First : use #hashtags
Use of the # (hashtag) has become the accepted norm. A vital component not only for creating conversation amongst users but in aiding one in searching for common threads/opinions. It allows you to find others and for others to find you.
By being creative with your hashtags, you will be able to increase your engagement with your content and subsequently increase the traffic not only to your posts but to your site and or offer.
Take an ordinary photo and add a hashtag to the description.
It has been proven that posts with at least one hashtag have more engagement than others, especially with Instagram.
Second: Know your audience and relate to them
When you use Instagram as a tool for promoting yourself, your business, or your product you need to understand who your ideal customer is and why are they on Instagram. Connect with that, find how you can relate that common thread while you promote and your client base will increase.
Promote does not necessarily mean a product but rather YOUR channel.
Increase your following, and as your following increases then the time will come that you can also promote your products or your services.
For your business to grow, it is important to stay connected with people. Have fun with that. Connect both on a professional level and on a personal level. You can accomplish this by something as simple as “listening.” Do not pretend, but show an interest and ask questions…. Like comments, reply to their posts and follow those that follow you…. Connect…..let them know you are just like them, and you understand their needs and wants.
Building your customer base is essential to your business. You can use Instagram to do that. When you get your customers to talk about themselves and their needs, you will discover many things about them that will help you meet their goals. It is just as important to engage with them as it is for them to engage with you.
Fifth: Be Inspiring
Take what inspires you. Review other people’s posts, ideas or actions and post them: either directly by giving credit, or by being creative with the same but with your own twist on things.
It is important not to plagiarize but does not mean you yourself cannot be creative.
What inspires you may just inspire those who are following. Show your leadership. Be someone who others are grateful to be following.
Sixth: Instagram Tools
Did you know that as an Instagram user you have at your fingertips the ability to track the performance of your posts? You have access to substantially useful information such as impressions, clicks, views and reach. All these statistics that can guide you along your business journey.
There are editing tools, special effects tools which can be used to enhance your photos… be creative… create that visually compelling product. If you do not already know how to use them, learn about them. Find the tutorials that will allow you to create an awesome Instagram account that everyone will love to follow.
Your account needs to share your vision, your interests, and your desires. Instagram users are equal to the task and will want to share their vision with you as well. This will all be possible by starting that #hashtag campaign and find a following.
#leadershipstartsnow #connect #peace #liveyourdreams
Also watch this video: Hashtags for Social Media