Pictures! The Soul for Your Business on Social Media
Social media mainstream is just that, a “means to create and maintain ties online.” So if you want to either create that tie or simply maintain that tie your business has to have some sort of connection to the social media mainstream. That connection will probably begin with your pictures.
Your pictures are usually what alerts your audience. The titles and words that follow are important, but not the proverbial starting point. Your pictures create an interest that will subsequently allow you to develop your deeper connection. The titles and words follow.
There is a reason the importance of a recognizable company logo is a must in today’s world. Being seen, literally, is what lasts in the memories of the consumer. Hence, your pictures on Social Media also create that lasting impression; that memory that peaks interest and desire to learn more, to encourage support and in essence create your existence.
Along with being the right photo, your audience needs to be found and this is where your photo title and tags come into play. To be found the appropriate keywords need to be applied. It is through keywords that your audience will not only find your photo but find you.
PHOTO + Keyword(s) = audience
So in this photo, using keywords such as giant pandas, Toronto zoo, save the pandas, how you can save the pandas, what do pandas eat in your tags you will attract people to this photo who are looking for those very things. You now have introduced people to your site and perhaps eventually to your cause ( if saving pandas is your cause).
Add to the use of descriptive tags also known as alt tags when uploading your image will also increase your audience.
Because the SEO or search engine optimization is critical when attracting viewers to your site, be it a photo, blog or website it is important to understand at least the main ideas. You may not be an SEO expert but if you can grasp the basics, know where to look to get help than you are definitely on your way.
There are many free keyword tools out there: google keyword planner is just one. However, if you simply search for “free keyword tool” you will see there are many, and certainly one that should resonate with you.
And equally fitting there are numerous YouTube videos on how to use these tools. So yes a picture is definitely worth a thousand words.
Getting back to your photos:
the quality of your photo(ie PPI) and the size of your photo are also important. These days now with improved graphics even on the cheapest of smartphones and computers means that there an innate expectation that you post quality photos.
While the normal settings on your devices may be ok it is important to understand that most web pages only require an image to be 1000 -1200 pixels wide. However, each social media has there own recommendations. The following is listed on blog.bufferapp.com website
- Facebook – 820px by 462px (Profile, Page, and Group), 820px by 465px (Page video), 1920px by 1080px (Event)
- LinkedIn – 1584px by 396px (Profile), 1536px x 768px (Company Page)
- YouTube – 2560px by 1440px
- Twitter – 1,500px by 500px
- Google+ – 1600px by 900px (Profile and Page), 368px x 207px (Collection and community)
- Tumblr – 1600px by 900px
- Instagram – 110px by 110px (profile), 1080px by 1080px (posts)
What does this mean to you?
It is important to know that photos you take with your phone or camera will more than likely be too large (ppi) or too wide or too tall for the platform you are choosing. So, you will need to be able to edit your photos to fit the sizes recommended prior to posting if you want the best image to be seen by your viewers.
There are many photo editors, some smartphones may already have an app installed for editing, however, they often tend to be limited. You can also purchase more intensive apps or programs such as Adobe Photoshop, or for something simpler use a free website such as Pixlr.
PicMonkey is also a good site to join for a nominal fee. Remember, the main reason for knowing all this is that your good photos can become great, and you can control the whole image rather than the platform you are posting to cropping or resizing on their own.
The photos on the next page have been resized according to the table above.