I have done several videos and articles on how to increase your following with the various social platforms. The mainstays of these are Facebook, Twitter, Instagram, Pinterest and of course YouTube. The reasons are fairly obvious in that your follower base has the potential of becoming your customer base in business.
Now, what is even more important is how Google also sees your social media sites. Does Google perceive your sites as being worthwhile to its own customers, and will your ranking improve because of this perception?
Even though there has been an outcry recently with Facebook customers of a perceived violation of their information, chances of everyone implementing a self-ban of social media sites is small.
While a few may, the social media scene is just too large to implode. Users have just become too used to having information at their fingertips.
Instant interaction is now an expected commodity with the social scene. people will continue to expect to know what is happening now, this moment when they want.
For this reason, I believe there will be minimum fallout. I say this not because I can predict the future but because the inventors of these media also know how to work their platforms and also follow the necessary rules.
Mark Zuckerberg will not hide, he will engage with his audience, listen to them and provide the necessary safeguards his users are asking for. I suspect the other platforms will be watching and follow suit.
Sound familiar. He will engage, listen and act.
You have the responsibility to do the same. Your social audience will have the potential of being massive. Google can help you with that. You will need to work on getting Google to recognize you. Help Google move you up their proverbial ranking scale.
First and foremost pay attention to any changes that each platform may implement. Join as many as you can manage. You may want to start with just a couple but once you have mastered the technique, created a significant following then increase your reach by joining other platforms.
As you increase the number of platforms, make sure you are linking all your sites. When you post a photo on Instagram, link your Facebook page or your Pinterest board. Or better yet, all of your social media sites.
Send a request for those following you on Instagram to connect to a niche specific Facebook page or Google Hangout. Offer incentives by telling them you share more detailed information on these sites for their eyes only. Offer discounts or specials private to the followers on these your new site.
Remember to be social. Do not inundate your posts or feeds with offers. Provide quality content. Your followers must be interested in what you are providing them. Grateful even.
Do not be afraid to tell them of a or a new product you are using that has done wonders or is awesome. Or, a new site you came across that may interest them. They need to know you actually care, that you are not forever selling to them.
Why is this important? Google takes notice when they are seen returning to your site not just the once but several times. Your site is noticed if there is constant engagement and people are actively seeking you out.
Google now knows where it can direct the eyes of other users with similar likes. Imagine, more targeted traffic being directed without even asking for it.
As your followers like your posts, your products, your photos ask them for their feedback. Ask them what they would like to see. Then, provide them with this content.
Do not ignore them. They need to know that you are indeed paying attention to them. Keep them engaged. That is what Google wants to see.
We use to say pictures say a thousand words, and while that saying is still true I venture to say that videos then create 10,000 words. We are now a very visual, motion-oriented world. All smartphone users have the ability to create and post videos instantly. These videos can elicit feeling from humor to rage almost instantly.
Recognize just what your videos can do for you by informing and engaging your followers. Encourage them to share. With them sharing, your reach has just multiplied exponentially. Google will see this moving your visibility to others up the chain.
One thing to remember, always be consistent with your tone, style, design, colors, and logos By doing so your brand will develop its own recognizable traits. Just like Coca Cola’s red or Pepsi’s blue once people see it often enough they will be able to recognize your posts before even reading them or watching them.
Create that comfort with your visitors in such a way that they know, like and trust turns into one of engagement and sharing.
Your Google ranking will thank you.