Can you start an online business without any online experience or known skills?
That seems to be the number one concern for those searching for a successful online business. Whether you are on your favorite home page or spending time on your favorite social media site you will invariably see an ad that glorifies the online business.
More often than not they tell a story of someone who started with no skills, no list and somehow miraculously managed to create a 6 or 7 figure business. In return, they now want to show you how you too can be successful. ( save for the usual disclaimer at the bottom of the ad)
Just how realistic is this?
What really do you need to know to become a successful online marketer?
Whether you are completely new to marketing or are a seasoned marketer, there are several key tools that one must have to succeed. Used correctly they will mean success for you and your business. Ignored and you will most likely fail.
There are many businesses online that have step by step systems that you are advised to follow. The problem is most new members do not follow them.
Sometimes it is because they were unaware of the extra costs that they would incur to access the necessary tools to proceed.
Sometimes all of it is just too overwhelming for them and they fail to implement the necessary steps.
And, sometimes it is because they really do not understand what marketing is all about, they go all in expecting huge returns right away without the acceptance that they will need time to succeed.
One of the key downfalls for newbies is expectations: little work for huge gains. Not their fault, as that is usually how the online business world is portrayed.
Does that mean you will not be able to make a living or attain any of your financial goals with online marketing?
It just means you need to recognize your shortfalls, give yourself time. Understand that your business requires customers and your customers require nurturing.
If this is your first journey to working a business online, be it affiliate marketing, e-commerce or providing some sort of service there are indeed several things you will need to know.
As mentioned earlier, many online businesses have their own systems but understanding what the tools needed to work these systems are, is still a good idea.
What do Jim Rohn, Zig Ziglar, and Tony Robbins have in common?
They all talk about being willing to learn. Learn your craft. Don’t just be a follower get involved in actually understanding not only the system you have signed up for but, the tools needed for all online marketing. At some point be better than you ever thought you could be.
No one starts a business knowing all, so do not be afraid to learn what you don’t know.
The main advantage of having a system is that it gives you time to learn the tools while you follow it. It gives you time to start planting the seeds for any future endeavor.
So enough of the lecturing: What tools am I talking about?
Let’s start with the list. What in the world are they talking about when they say “your power is in the list”?
Why are there so many marketers online who want to exchange their list building skills (for a fee) so you can in return build your list?
And once you have your list, what do you need to do with it?
Let’s start with your list. Your list basically refers to your customers or potential customers and therefore represents income or your potential income.
The caution here is that your list has to be one that contains individuals who show an interest in what you are selling if not, it would be like trying to sell groceries to someone who wants to buy a car.
Your first step, however, before growing your list must be to understand your market. What business are you in?
In other words, what is your niche market?
- what does a niche market or simply niche mean?
- understand the components of your chosen niche
- how do you pick your niche?
- why are some niche’s better than others?
- why should you work only one niche market at a time?
Once you have chosen your business it is time to work towards your list building. Basically growing your business foundation.
This skill actually consists of several other skills or tools.
- building your list means
- understanding the different advertising venues
- picking one advertising method that you are comfortable using first
- having funds set aside to allow you to advertise
- learning not to go all in before testing your advertising
- learning to understand your numbers
- communicating with your list
- choosing an autoresponder
- learning what an autoresponder is so you can choose the one best for you
- learning to create an emails series for following up those who have signed up but not purchased
- learning to create a new email series for those who have purchased an entry level product with upsells
- understanding what upsells are
- understanding your list and why you need to also help them on their journey
- creating the appropriate funnel so you can automate your business
- learn what a funnel is; it’s components
- how to use a funnel building company to create your funnel
- integrating your funnel with your autoresponder
- split testing
- how do you know when your funnel is working
- creating a multiple funnels
All of this means that whether you are a new marketer or a seasoned marketer you will need to first choose your business (niche), build a list( funnel) , market to your list (autoresponder) and be a source of information to your list ( educate).
This may seem daunting to the newbie.
And this is why most start with a business that already has a system to follow.
If your business promotes the use of their system understand they would only do so because they know it works. Learn the system and utilize it to the best of your ability. Don’t try to change the system.
The autoresponders and funnel builders usually are extras costs that are not included in your initial fees. Even the e-commerce stores will have some free apps while recommending others that will require a fee. Usually, a monthly fee is required ( your autoresponder, funnel builder, web hosting, drop shipping app and so forth).
Unfortunately, this is where many new marketers get disappointed, feel they were cheated because they were not informed about this prior to signing up. And it is indeed unfortunate.
If you compare it to any business franchise, however, these costs are no different than having to pay an exorbitant franchise fee, then finding you have to pay for mandatory advertising cards, listings, paying for staffing, mandatory logoed cups and so on.
If your company does not have the learning modules that you can follow, or if you feel that you still do not either understand or simply want to know more about these skills then seek out a mentor. Find someone who can guide you through this and decrease the learning curve that you will encounter.
Know your business, understand what is needed. Know your weakness and either learn to get better or find someone who can actually do some of this work for you.
These skills can be learned as you go and there are often others who can do some of this work for you. You just need to identify what you need help with and who can help you in those areas you are either weak in or do not want to pursue.
Most of all, remember you are choosing to become an entrepreneur. Your mindset has to change from that of an employee to that of a business owner.