So with an audience of over 1 billion, and approximately 4 in 5 millennials who avidly view video content, do you think your business may just be able to grow with YouTube? If you do not already use YouTube as a vehicle for engaging and growing your audience you are most definitely missing out. What a great way to demonstrate your expertise than creating a video that can reach potentially millions if not more.
The following are two means of keeping your videos in line with your goals of optimizing your business strategies, maximize both your viewer audience and increase you channel growth… traffic. Your business growth means creating your videos and leveraging one of the world’s largest search engines channeling it to YouTube ( no pun intended.
1: Let’s start with the video itself
You already know what your business is about, but who else knows?
To attract visitors to your business you will need to plan out the use of keywords… similar to blogging Principles.
Find the keywords that are most searched for your chosen niche, this will allow you to plan out your video’s content. You can actually do this simply by searching on YouTube and seeing what videos are already being ranked high. Create your videos accordingly, however, with your videos it is important to keep to one topic at a time, possibly breaking this topic into several segments, guiding your viewer through the series.
Aim to keep your videos relatively short between with the knowledge that users view these videos on their mobile devices more often than not. Video length of 8 to12 minutes seems to work best. Link them in a way that your viewer will want to keep following.
YouTube SEO algorithms will identify the keywords and having them repeated multiple times throughout your video may help in the ranking of your video. This may sound strange is your script tends to be more verbal than written, but YouTube’s algorithm will be attempting to assign closed captioning and hence they will recognize keywords and their useable as well as their importance when it comes to ranking. However, engagement is equally important and as your audience likes and comments on your videos your ranking will also rise which in turn means more “eyeballs”.
Create quality videos. Hold your audience’s attention encouraging them to comment and share.
2: Use your Video’s Title and Description.
Knowing you have to keep the SEO’s always in mind, but also need to grab the attention of your potential viewers (audience) your title not only contain your keyword(s) but also be catchy… unique… create a sense of intrigue that will entice the viewer to watch.
The title can grab interests several ways
- create a sense of secrecy – The Secret of…..
- ask a question – Do You Really want….
- create a sense of need – Here is a Method….
- create a sense of mystery – Little Known Ways…
- problem-solving – 7 Ways to Protect….
- solutions – Now You Too can ….
- be like? – Blog Like “John Chow”
- know – What Everybody needs to know about….
Now, along with the title, there are the descriptive words to use when posting your video. Describing, what it is about. Once again remember your keywords, but also remember that stuffing your keywords is frowned upon so be sure you are keeping track.
Use tools available to you to help. Tools such as TubeBuddy for tag recommendation could be very useful for video ranking.
3: Optimize your CTR or click through rate
Along with the title, catchy thumbnails work to help your video climb the YouTube ranking system. Things like larger texts highlighted areas or symbols such as arrows attract attention and generate clicks.
Try to add elements of interest to your thumbnails, something that creates interest or curiosity that will encourage the viewer to keep watching.
4: Time spent watching the video
Also, know that YouTube will also increase ranking by analyzing how long the average viewer spent watching your video. Create content that encourages your viewers to watch more, or stay on your video until the end. Create discussion during the video, encourage the viewer to subscribe, comment and share your videos.
Keeping all this in mind, something that should be very obvious to you, remember to post your links on your website and or blogs and social media.
There are approximately 1 billion hours of video on YouTube watched daily. Imagine what a small piece of this traffic could do for your business.